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Sodiaal Announces An Agreement With General Mills To Acquire The Yoplait And Liberte Brands Operations In Canada

Sodiaal Announces Acquisition of Yoplait and Liberté Brands in Canada from General Mills

French dairy cooperative Sodiaal has reached an agreement to acquire the Canadian operations of Yoplait and Liberté brands from General Mills.

The acquisition includes the Yoplait, Yoplait Greek, and Liberté yogurt and dairy dessert businesses in Canada, as well as two manufacturing facilities in Granby, Quebec, and Delta, British Columbia.

The transaction is expected to close in the second half of 2023, subject to customary closing conditions and regulatory approvals.

Sodiaal is a leading dairy cooperative in France, with a strong presence in the yogurt market. The acquisition of the Yoplait and Liberté brands will significantly expand Sodiaal's presence in Canada, where it currently operates through its Olympic brand.

General Mills is a leading global food company with a strong portfolio of brands, including Yoplait and Liberté. The sale of its Canadian yogurt and dairy dessert businesses is part of General Mills' strategy to focus on its core businesses.

The acquisition will provide Sodiaal with a strong platform for growth in Canada, and will allow it to offer a wider range of products to Canadian consumers.

Benefits of the Acquisition for Sodiaal

  • Expands Sodiaal's presence in the Canadian yogurt market
  • Adds two manufacturing facilities to Sodiaal's operations
  • Strengthens Sodiaal's position as a leading dairy cooperative
  • Provides Sodiaal with a platform for growth in Canada

Benefits of the Acquisition for General Mills

  • Allows General Mills to focus on its core businesses
  • Provides General Mills with a strong partner for its Yoplait and Liberté brands in Canada
  • Supports General Mills' strategy to become a more focused and efficient company

Conclusion

The acquisition of the Yoplait and Liberté brands in Canada by Sodiaal is a significant transaction that will reshape the Canadian yogurt market.

Sodiaal will gain a strong foothold in Canada, while General Mills will be able to focus on its core businesses.

The acquisition is expected to close in the second half of 2023, subject to customary closing conditions and regulatory approvals.


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